We helped Europe’s largest airline take flight in the U.S. At the center of the campaign was a microsite with interactive video stories aimed at international business and affluent leisure travelers. To drive traffic and online bookings rich media ads were deployed including high-impact video takeovers on sites like the Wall Street Journal, and a mobile banner that gifts consumers with free Wi-Fi.
Client: Lufthansa North America
Description: Digital Campaign
Role: Art Director / Programmer
Agency: Partners + Napier
Project length: 1 year