Président was already one of the most well known cheese brands in Europe, but in America other cheeses reigned supreme. We helped this underdog rise to power in the U.S. market with an online guide complete with recipes, entertaining ideas, cheese & beverage pairing tips, and other content geared to turn anyone into a bon vivant.
Client: Lactalis American Group
Role: Creative Direction, UX/UI Design
Agency: Partners + Napier
Project length: 4-5 months