Rochester’s Regional Transit Service provides safe, reliable, and convenient public transportation for tens of thousands of commuters each day. But just because you ride the bus doesn’t mean you don’t also appreciate good design. We created a beautiful system of fare cards to reflect the Rochester community and the same high quality of service that RTS customers had come to enjoy. The designs were also templated for use across multiple tiers of service so they could be easily updated by RTS staff.
Client: Rochester-Genesee Regional Transportation Authority
Description: Fare Card Redesign
Project length: 2-3 months